Hazel & Co.
Sustainable Packaging
Challenge
Hazel & Co. had been operating for two years with a logo made in Canva. They were winning clients on referral but losing pitches to competitors who simply looked more established. The brand did not match the quality of the product.
Solution
Core Package, chosen because the brief made clear their primary channels were trade shows and B2B email outreach. We prioritized a brand system that performed in print and in a 600px-wide email thumbnail simultaneously. The applications suite was the priority, not just the logo.
Deliverables
Full logo suite, color palette, typography system, social media kit, email signature, 5 brand application mockups, brand guidelines PDF, all source files in Figma.
Results
40% more trade show booth inquiries vs. prior year
2 wholesale accounts closed post-rebrand
Brand assets handed to developer and printer same day as delivery
Lena arrived with unusual clarity about her audience and her product. That specificity cut the direction-finding phase in half and gave us room to focus entirely on craft. The brief was the work. The design was the result of it.
Package
Timeline
Core Package
11 Days
