Meridian Finance
B2B Financial Services
Challenge
Meridian Finance was six weeks from launch with no visual identity. A developer, copywriter, and printer were already booked and waiting on brand assets. The challenge was not complexity. It was speed and clarity.
Solution
Starter Package, chosen because the scope matched the situation exactly. Meridian needed a logo, a color palette, a typeface, a business card, and guidelines clear enough for three vendors to use without a briefing call. The brief was unusually specific. One of the three initial directions was selected with a single line of feedback. Delivered on day eight.
Deliverables
Primary logo, color palette, typography system, business card design, 9-page brand guidelines PDF, all source files in Figma with SVG, PNG, and PDF exports.
Results
Launched on original date 3 vendors briefed with zero follow-up
Guidelines used to onboard 2 new hires 6 months later
Lena arrived with unusual clarity about her audience and her product. That specificity cut the direction-finding phase in half and gave us room to focus entirely on craft. The brief was the work. The design was the result of it.
Package
Timeline
Starter Package
8 Days
